insighto

What’s driving
your growth?

Less reporting. More understanding. We’re building AI analytics that connects your business numbers, explains what changed, and helps you find your next move.

Request early accessMVP in development.
Request an invitation for launch.
Choose a question about the sample dataIllustrative example · Fictional data
Revenue by customer typeReturningNew
Four months of fictional revenueJanuary $17,200, February $18,600, March $22,000, April $24,800. In March returning customers contributed $12,000 and new customers $10,000. In April returning customers contributed $14,500 and new customers $10,300. Exact values are in the sample data table below. $30k$20k$10k $17.2k$18.6k$22.0k$24.8kJanFebMarApr

Revenue grew.
The mix changed, too.

April revenue is $2,800 higher than March. To understand the increase, look at new and returning customers separately.

Comparison: March → April · Sample explanation

Returning customers drove the increase.

They contributed $2,500 of the $2,800 increase. New customers contributed $300. A total alone would miss that distinction.

Calculation: $14,500 − $12,000 = $2,500

A useful next question: who came back?

Explore returning customers by cohort. This sample shows the source of the increase; it does not establish why customers returned.

Suggested investigation · Not a causal conclusion

Explore the experience we’re building. This preview uses fictional data and predefined explanations. Inspect the sample data.

Your numbers live everywhere.
Your answers shouldn’t.

Revenue, orders, traffic, spreadsheets. Our vision is one place to ask what it all means — starting with CSV, then connecting the tools your business runs on.

Data sourceQuestions it can help answerRoadmap
  • CSV filesWhat changed across my business metrics?First MVP workflow
  • StripeWhat’s driving revenue and recurring growth?Planned connector
  • ShopifyWhich products and customers drive sales?Planned connector
  • Google SheetsHow are we tracking against the plan?Planned connector
  • Google Analytics 4Where does traffic come from, and what converts?Planned connector
  • PostgreSQLWhat do our own product and operational data reveal?Planned connector

Connector roadmap: these integrations are not live yet. Tell us which source you need first.

Stop assembling reports.
Start finding answers.

For founders and small teams who need to understand the business, not spend the day stitching reports together.

Keep your tools. Connect the dots.

Start with a CSV export. Our roadmap expands to your billing, commerce, traffic, and database sources — bringing scattered signals into one understandable picture.

Planned workflow: CSV → structured data

Ask the question you actually have.

“Why did revenue grow?” “Which customers came back?” Our planned Claude workflow turns those questions into analysis steps, then explains the results from verified calculations — with the source visible.

Planned workflow: question → analysis → explanation

Make your next move with the evidence.

An answer is only useful if you can follow it. Our design pairs plain-language explanations with source data, verifiable calculations, and visible uncertainty — so you can judge the result yourself.

Design goal: traceable evidence, visible limitations

Build less reporting.
Understand more.

Get closer to the numbers that matter. Request early access and tell us the business question you want answered. Your workflow can help shape our first release.

Request early access

Insighto is a product initiative by Kaan Akdeniz. MVP in development. No payment or commitment required to express interest.

  1. START
    Your business. Your question.

    Tell us what you track and what your current reports can’t explain.

  2. FIRST
    A focused CSV MVP

    We’re preparing data imports, verified calculations, and AI-assisted explanations. Claude integration is planned.

  3. NEXT
    More connected context

    Shape our connector priorities: Stripe, Shopify, Sheets, GA4, and PostgreSQL.

A few things to know.

Can I use Insighto today?

Not yet. This page introduces a planned product. The example uses fictional data and predefined explanations; there is no live analytics service or Claude integration behind it.

How will Claude be used?

We plan to use the Claude API to interpret questions, select constrained analysis tools, and explain their results. Calculations will run separately from the model, and explanations will reference the data they came from. We’ll evaluate numerical accuracy, source grounding, and cost before inviting teams to a pilot. This integration is not live yet.

Who are you building it for?

Founders and small business teams who want to understand changes in their metrics without maintaining a complex analytics stack. We are refining the initial use case.

How do I request early access?

The early-access button opens an email to the founder at info@kaanakdeniz.com. Tell us your business question and preferred data source. We’ll reply personally; this is an expression of interest, not an active account or guaranteed launch date.

Show me the example's source data.

These values were authored for this illustration. They describe no actual business or Insighto customers.

Fictional monthly revenue in US dollars
MonthReturningNewTotal
January$10,300$6,900$17,200
February$10,300$8,300$18,600
March$12,000$10,000$22,000
April$14,500$10,300$24,800